Microsoft Dynamics CRM Gets More Social

Pam Washbon June 20, 2014

After inking a strategic partnership with Salesforce  last week, Microsoft is rolling out its Dynamics CRM  spring wave. The latest iteration comes with Microsoft Dynamics Marketing, Microsoft Social Listening, and a new Unified Desk.

The spring wave integrates marketing, sales and customer  care tools with Microsoft productivity apps like Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365.

Bob Stutz, corporate vice president at Microsoft Dynamics CRM, said the company focused its development efforts on understanding what customers need. “We redesigned our user interface, implemented a six-month rapid release cycle, made three acquisitions and built many new features -- all culminating in the wave of releases we are bringing to market today,” he said.

This is Really Different

Social listening is a much-anticipated update to Microsoft Dynamics CRM. The tool lets sales, marketing, and service professionals tap into conversations on social media platforms to get real-time  feedback on their brands, products, competitors, campaigns, and issues that could impact their businesses.

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Topics Enterprise Solutions Customer Relationship Management